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About the MSA


Established in 1967, the Michigan Spirits Association represents the vendors, suppliers and distributors of distilled spirit products. We partner with the Michigan Liquor Control Commission to ensure that quality products are available to meet consumer demand across the state.

Our members provide tens of thousands of jobs for Michigan residents and generate over $400 million annually in liquor revenue, making the spirits industry one of the state’s largest revenue sources. In fact, Michigan Spirits Association members represent more than 74 percent of the more than 8.3 million cases of liquor sold in the state each year.


The Michigan Spirits Association serves as an effective voice for its members at the state Capitol. In addition to active lobbying and daily monitoring of both regulatory and legislative issues, the Association diligently advocates for its members on the following:

  • Promoting the responsible use of distilled spirits

  • Stopping additional mark-ups and tax increases on the distilled spirits industry

  • Curtailing underage drinking

  • Preventing the bootlegging of distilled spirits and increasing penalties for offenses

  • Reducing burdensome regulation on the spirits industry

  • Helping the state and our members increase revenue without raising taxes

The Michigan Spirits Business

In fact, in 2017, more than 8.5 million 9-liter cases of spirits were sold for gross revenue of over $1.3 billion, making Michigan spirit sales the sixth highest in the United States and the largest of the 17 control states. By definition, distilled spirit products are those that contain at least 10 percent alcohol by volume (or 20 proof). Lower proof products are sold through either beer or wine wholesalers. A part of Michigan’s economic fabric, the sale and merchandising of distilled spirits fall under the jurisdiction of the Michigan Liquor Control Commission (MLCC). The Commission sets minimum pricing for all liquor sold in the state, which is the same for all retailers. Michigan is among one of the most active states as far as variety and the number of available products. As previously noted, taxes and fees collected from the sale of distilled spirits amount to nearly $400 million for the state of Michigan each year.

Social Responsibility

For decades, the Michigan Spirits Association and its members have been on the forefront of promoting the responsible consumption of distilled spirits. It is part of our mission and something that we all take very seriously. In addition, the Association advocates for the prevention of underage drinking through vigilant enforcement of state law and strict penalties for violations.

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