Spirits Pioneer Sammy Hagar and Renowned Chef Guy Fieri Name Campari Veteran as New President and CEO of Santo Spirits
Source: Raptor Communications
Dan Butkus Joins Hagar and Fieri to Expand Premium Agave Spirits Portfolio Globally
November 15, 2022
Spirits innovator and GRAMMY® award-winning musician Sammy Hagar and iconic chef and Emmy® award-winning television personality Guy Fieri today announced the appointment of Dan Butkus as the new president and CEO of the duo's Santo Spirits. Dan was formerly the Vice President National Sales Manager of Campari America, the U.S. subsidiary of Campari Group, the world's sixth-largest premium spirits company.
Dan joins Santo Spirits with more than 20 years of industry experience, working with some of the most-recognized brands in the world. His 14-year tenure at Campari included the management of multiple sales divisions within the company, the architecture of a balanced sales approach with increased investment in Control States and Strategic Accounts, as well as the national relationship with Campari's primary distributor partner, Southern Glazer's Wine & Spirits. Under his leadership, Dan introduced North America to the social media sensation Aperol Spritz; piloted the meteoric rise of Espolòn Tequila; pioneered Campari's modern approach to collaborative distributor relations; and played a key role on the company's Executive Team, among other achievements. Dan worked with Sammy Hagar when Campari purchased Cabo Wabo Tequila from the Rock and Roll Hall of Famer in 2008.
Prior to Campari, Dan held executive sales positions at Beam Wine Estates, Banfi Wines and Barefoot Wines.